12 September 2010 // 09:01 am // 7 Comments
By Phil Cooke
In the past, many companies would hire novices and help them develop into more experienced employees. In those days, they put a great deal of effort into on the job training. But in today's economy, that's one of the first things they toss overboard. So when you're applying for a job today, don't expect the employer to have the time, money, or motivation to mentor you. The bottom line is you have to be ready - now.
I get a lot of calls from people who want to become commercial directors at our company TWC Films. They're expecting us to hire them with no commercial experience, and develop them into directors. In a perfect world, we'd love that. But today, the economy is such that we're only looking for proven talent. Directors that can add to our bottom line immediately. So any director wanting a job today has to create their own spec spots or have other commercials under their belt that we can show agencies.
Not much different with new authors wanting to write books. Publishers aren't going to do much to help most authors, so you have to bring your own marketing plan to the table. No plan? No publishing deal. Simple as that.
Times are changing, and part of that change is the need to get the experience and knowledge yourself before you apply for the job. Doing spec commercials, writing finished screenplays, proving yourself as a volunteer, creating your own social media networks - whatever.
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