11 September 2012 // 09:25 am // 1 Comments
Okay, we all get them just about every day. Somebody on Facebook -- maybe even somebody you actually know! -- sends you a request to "Like" the Facebook page for their film or project, often in connection with a crowd-funding campaign. You've gotten those requests, and... come on now, admit it... you may have sent out a few for your film or project too.
Here's the secret though: very few people enjoy receiving those requests and nobody -- yes, we used the superlative here -- nobody is really longing to Like your film's page, and especially those that are asking them take part in a crowd-funding campaign.
Your friends on your Facebook may do it anyway -- perhaps because they feel obligated, guilty, manipulated, or maybe they do it just to get you to quit asking. Or maybe because it's your mom.
But don't be deceived: continuously asking people to Like your film's page actually may be harmful to your film's progress and fund-raising because people might grow to have negative feelings about your project, especially those people who end up not Liking your page.
And getting people to not really like your project kind of goes in the opposite direction of what you're aiming for, right?
The better thing would be to grow an organic base of fans who feel like they are a part of something they actually believe in and feel connected to.
Check out this great ARTICLE that was forwarded to us about making sure you are building an organic fan base rather than making people feel coerced. While there are times to ask people to "Like" your pages -- I can think of ONE or TWO of our own -- a good read of this article may make you think twice about using the "Like" request too often.
Any thoughts? Agree or disagree? Let us know...
All our best,
The Hollywood Connect Staff